In collaboration with AGR! Food Marketing agency, have worked on the naming and branding for a fruit company based in the Valencia region.

Project:

Naming:

The fruit company has farms located in two different areas, namely La Costera and La Vall d’Albaida. Location is a key factor for the company, because local weather provides fruits of the highest quality. For this reason, we decided to create a name with a direct reference to their geographical origin.

La Costera + La Vall d´Albaida = VallCostera

Branding:

We have created a simple, direct, friendly brand, using rounded typography and a color palette that relates to the country, the fruit, the land and the nearby sea. Moreover, the developed graphic system brings focus on the O letter, given its formal similarity to the product they offer, with changes in color according to the various fruits they produce.

Credits:
Year: 2017
Client:  Agr! marketing, Vallcostera
Sector: Agro-alimentario
Category: Naming, Identity

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