An inter-institutional cooperation project promoted by the Valencia Institute of Culture with the municipalities of the Valencian Community.

Project:

Currently, the Valencian Cultural Circuit is made up of, in addition to the Valencia Institute of Culture, a total of 83 public institutions that have established a commitment to support professional exhibition in general, and Valencian in particular, as well as managing culture from a professional and public perspective, to make theater, dance, circus, music and audiovisuals available to all citizens.

The objective is a decentralized culture that moves and is transferred to all points of the geography of the Community.

A circuit in motion, that expands. A circuit as cultural meeting points. A circuit where different synergies and lines of action are established and converged.

The result is a logo that transmits this expansion of culture through 3 circles representing the variety of cultural activities (theater, music, dance) and the place where they are performed.

A brand in a single bright blue sea tone, which plays both positive and negative. The chosen font is Gt Walsheim by Grilli Type in lowercase that provides it with closeness.

Credits:
Year: 2019
Client: Valencia Institute of Culture
Sector: Cultural
Disciplina: Brand identity

Awards:
Best European logotype. The Best Brands Awards 2020
Shortlist Anuaria Best product and service logotype 2020

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