Redesigning of logo and packaging design for a new chain of burger shops km0.

Project:

We first received Saigon Burger as a name. Keeping in mind the type of business, we recommended changing the name, for the Asian references made no sense when linked to a km0 concept (use of local produce).

It was proposed that the new name, Burger Station, were linked the graphic universe of underground stations.

A research study was carried out, in order to pick up the most common and representative references of underground stations, which were to be featured along the whole project.

Credits:

Year: 2013

Client: Burger Station

Sector: Restauración

Photography: David M. Cordón

Category: Identity, Packaging

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